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Mot clé design

Et si l’on faisait de nos déchets une ressource ouverte ?

L’innovation ce n’est pas que du numérique. Cette semaine nous entrons dans le détail d’une mission que nous effectuons pour la filière de recyclage de pneus. Ou comment faire de nos déchets des ressources ouvertes pour faciliter leur réutilisation dans des projets innovants.

Mai 17

Environnement

Comment se créent les nouveaux usages du quotidien

Du Palm Pilot à l’Apple Watch, découvrez les méthodes utilisées par les plus grands designers pour concevoir les nouvelles interfaces qui façonnent notre quotidien.

Mai 15

Entretien avec Anne-Sophie Frenove, Directrice Marketing d’Airbnb France

Évoquer Airbnb avec ses ami(e)s, c’est déclencher immanquablement des récits de séjours, de découvertes mais aussi de rencontres. Âgé d’à peine 8 ans, le site américain symbolise la réussite de l’ « économie du partage ». Il a conquis la planète avec une proposition de valeur un peu folle : vous donner envie de loger chez des inconnus et d’en héberger d’autres chez vous. Anne-Sophie Frenove, sa directrice marketing France, nous révèle quelques-unes des clés de ce succès.

Fév 15

Airbnb ou le design en partage

Airbnb, le site de partage de logements, est devenu en à peine 6 ans le premier « hôtelier » du monde. Le pari n’était pourtant pas gagné d’avance. Les fondateurs ont su trouver les ingrédients de la confiance entre propriétaires et locataires. Design, fonctionnalités, services : ils continuent à innover pour créer un nouveau style de vie autour du voyage. Aperçu des clés de ce succès.

Oct 14

La méthode Apple (1/3) : design et designers

En presque 40 ans, Apple a conquis une place unique dans l’univers de la micro-informatique puis du mobile. L’entreprise aborde maintenant le marché des objets connectés dans la meilleure position. Quels principes a-t-elle mis en oeuvre pour y parvenir ? Premier opus d’une série de 3 sur les raisons du succès d’Apple.

Mai 14