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Conseil

Stratégie marketing et communication

Nous vous aidons à comprendre vos cibles, à savoir comment s'adresser à elles et leur faire comprendre les bénéfices que vous amenez...

Quels sont leurs problèmes ? Qui les influence ? Où les trouver ? Quels sont les mots qu'elles utilisent ?

La démarche

Les cimetières sont remplis de bons produits qui n’ont pas trouvé leur marché.

Notre démarche vise à :

identifier quels sont les persona cibles de votre produit
comprendre quel est le job to be done que vous cherchez à résoudre
concevoir votre stratégie de go-to-market
définir comment vous adressez à chacune de vos cibles

Nous étudions vos contenus et canaux existants, et menons plusieurs ateliers avec vos équipes.

Les livrables

Vos personas et le job to be done attendu
Votre stratégie de go to market
Votre stratégie de communication
La rédaction ou relecture de certains contenus à valeur ajoutée

Pourquoi choisir 15marches ?

Une compréhension fine du marketing de l'innovation
Une qualité d'écriture reconnue
Maîtrise des usages innovants en matière de communication et de marketing

Nos références

15marches nous a aidé à structurer nos relations avec notre communauté d'entrepreneurs en développant une plateforme de contenus et de services.

Daniel GergèsDirecteur Délégué Le Poool / La French Tech Rennes - St Malo

Positionnement, stratégie et go-to-market d'une solution d'aide à la décision dans les transports publics

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