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Mot clé covoiturage

Ne me parlez plus de modes de transport

Le monde de la mobilité change. Et pour une fois c’est en France que cela se passe. Blablacar, le service de covoiturage n°1 mondial, absorbe Ouibus le service d’autocars. SNCF entre au capital de Blablacar. Si ce rapprochement n’est pas une révolution en terme de nombre de personnes transportées, il s’agit d’une étape importante dans l’influence grandissante des plateformes de services dans la mobilité. Alors que tous les transporteurs veulent faire de « la mobilité comme service », nous vous proposons d’étudier plus en détail ce que signifie cette opération pour les acteurs du domaine. Prenez un café ou un thé, posez votre dos contre le dossier du fauteuil, et allons-y.

Nov 18

Peut-on réussir en étant un chic type (ou une chic fille) ?

“Dans la Silicon Valley, les gens vous jugent par vos succès et non votre humanité” (Randy Komisar, Kleiner Perkins). L’affichage de beaux principes comme “faire du monde un endroit meilleur” cache mal une compétition acharnée où tous les coups semblent permis. C’est pourquoi le cas de Lyft, le numéro 2 derrière Uber aux États-Unis, interpelle. Voici une entreprise qui pratique une relation client et un management en mode “communautaire”. Ses dirigeants revendiquent ouvertement un état d’esprit non compétitif. Cela ne l’a pourtant pas empêché de lever 2 milliards de $ et signer des partenariats avec de grands industriels. Et si c’était la bonne méthode pour réussir à l’ère numérique ?

Sep 16

Business

Transportez-vous les uns les autres : les clés du succès de Blablacar et Uber

Blablacar et Uber, nouveaux entrants venus des technologies, attaquent le secteur des transports en proposant un modèle économique radicalement différent. Découvrez les 4 clés de leur succès : comment changer la manière de produire, de consommer, de contrôler et générer la confiance, et enfin comment passer à l’échelle.

Nov 14

Transportez-vous les uns les autres !

Uber et Blablacar sont devenus en quelques années des acteurs incontournables de la mobilité. Ces sociétés technologiques, qui n’ont ni véhicule ni salarié, bouleversent les modèles d’affaires des industries en place. Leur réussite n’est pas due au hasard. Découvrez quelles sont les clés de leur succès.

Nov 14