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Catégorie Business

La méthode Apple (3/3) : My Plateform is Rich

Dernier article d’une série de 3 sur les moteurs du succès d’Apple, après le design et l’expérience utilisateur. Ce dernier post expose le business model développé autour de l’App Store, une plateforme qui permet à Apple de tirer profit de l’innovation produite à l’extérieure tout en contrôlant l’expérience utilisateur.

Juin 14

La méthode Apple (2/3) : maîtriser l’expérience utilisateur

Après avoir présenté (post précédent) le caractère central du design language chez Apple, ce post détaille les grands choix stratégiques de la marque pour délivrer la meilleure expérience utilisateur : intégrer l’ensemble du « foyer numérique » autour de l’ordinateur, et maîtriser la distribution avec les Apple Store.

Mai 14

La méthode Apple (1/3) : design et designers

En presque 40 ans, Apple a conquis une place unique dans l’univers de la micro-informatique puis du mobile. L’entreprise aborde maintenant le marché des objets connectés dans la meilleure position. Quels principes a-t-elle mis en oeuvre pour y parvenir ? Premier opus d’une série de 3 sur les raisons du succès d’Apple.

Mai 14

Le logiciel dévore le transport

Le logiciel dévore le monde. La transformation numérique atteint désormais des secteurs plus « matériels » comme le transport de voyageurs. Les géants du logiciel y bouleversent les modèles du marché et prennent position pour le futur de la mobilité.

Mar 14

Le mouvement Maker, la nouvelle révolution industrielle

Qu’est-ce-que le Mouvement des Makers ? En quoi est-ce une révolution ? Traduction de l’article de Chris Anderson dans Wired mai 2013, auteur de « Makers, la Nouvelle Révolution Industrielle ».

Mar 14

Entreprises et numérique, la nouvelle donne

Le numérique dévore l’économie. L’entreprise ne maîtrise plus la relation avec ses clients. De nouveaux acteurs bouleversent les modèles établis et raflent la mise. Comment tirer parti de cette révolution ? Petit guide de survie en 4 points.

Mar 14

Le logiciel dévore le transport de voyageurs

Le numérique bouleverse l’économie. Le transport de voyageurs n’y échappe pas, avec l’intrusion des « nouveaux entrants » venus du web dans le quotidien des voyageurs. Nouvelle version mise à jour le […]

Mar 14

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