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Mot clé sncf

Ne me parlez plus de modes de transport

Le monde de la mobilité change. Et pour une fois c’est en France que cela se passe. Blablacar, le service de covoiturage n°1 mondial, absorbe Ouibus le service d’autocars. SNCF entre au capital de Blablacar. Si ce rapprochement n’est pas une révolution en terme de nombre de personnes transportées, il s’agit d’une étape importante dans l’influence grandissante des plateformes de services dans la mobilité. Alors que tous les transporteurs veulent faire de « la mobilité comme service », nous vous proposons d’étudier plus en détail ce que signifie cette opération pour les acteurs du domaine. Prenez un café ou un thé, posez votre dos contre le dossier du fauteuil, et allons-y.

Nov 18

S’il te plaît, dessine-moi une plateforme numérique

« Les plateformes numériques sont comme le sexe pour les adolescents : tout le monde en parle, personne ne sait vraiment comment en faire une, chacun pense que les autres vont en faire une et du coup chacun dit qu’il va faire la sienne » (d’après Dan Ariely). De la FNAC à la SNCF en passant par les Uber de ceci ou les Airbnb de cela, tout le monde veut devenir une plateforme. Les plateformes numériques symbolisent le « logiciel qui dévore le monde », l’arme absolue pour atteindre croissance et rentabilité. Mais au-delà d’un petit cercle de spécialistes, le modèle de la plateforme lui-même semble encore mal connu. Or, sans compréhension des différences entre applications et plateformes, pas d’explication sur la stratégie des GAFAs, la fin de Nokia ou celle probable des constructeurs automobiles tels que nous les connaissons. Nous vous proposons le temps d’un article de détailler ce qui fait le succès de ces organisations élégantes, et comment créer la vôtre.

Oct 17

Qu’est-ce qu’un modèle économique scalable ?

Une startup se différencie des autres entreprises par son modèle économique, et notamment sa capacité à « passer à l’échelle » (en anglais : scalability). Exemples et décryptages avec l’étude des modèles Uber, RATP et SNCF.

Mai 16

iDVROOM : l’esprit du covoiturage entre à la SNCF

SNCF lance iDVROOM, un nouveau service de covoiturage. Entretien avec son directeur Olivier Demaegdt, serial-entrepreneur dans le développement durable. Olivier nous parle du lancement, de ses relations avec la SNCF et de l’avenir du transport.

Sep 14

Les moments de vérité du transport public

Un guide pour améliorer la fréquentation et la satisfaction des voyageurs du transport public. Basé sur les meilleurs exemples de marketing digital, il donne des clés pour conquérir, conserver et […]

Mar 14

Relation-client