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Catégorie Relation-client

Demain community manager sera le job le mieux payé de votre entreprise

Une communauté peut faire ou défaire une marque. Devenir un actif de votre entreprise ou son pire ennemi. Porter sa croissance jusqu’au ciel ou la détruire. La révéler et la fédérer devraient être des activités stratégiques de votre entreprise. Voici pourquoi.

Nov 14

Les 4 piliers d’Amazon

Aux États-Unis, 20% des livres sont vendus sur Kindle, la tablette numérique d’Amazon. Les libraires indépendants eux n’en vendent plus que 10%. Le géant de Seattle symbolise à lui seul la transition de l’économie « matérielle » vers le numérique. Mais pour comprendre pourquoi Amazon domine le monde, il faut s’intéresser à sa culture et ses valeurs.

Juin 14

Pourquoi tu m’appelles « usager » alors que j’m’appelle « client » ?

La manière dont votre entreprise désigne les « destinataires finaux de son activité » n’est pas anodine. Au-delà des mots, le terme utilisé est révélateur de la culture interne de l’entreprise et de sa vision client.

Mar 14

Les moments de vérité du transport public

Un guide pour améliorer la fréquentation et la satisfaction des voyageurs du transport public. Basé sur les meilleurs exemples de marketing digital, il donne des clés pour conquérir, conserver et […]

Mar 14

Relation-client