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Mot clé prime

Amazon, l’Empire Invisible (1/2)

L’e-commerce n’était qu’une tactique pour conquérir le monde. D’abord centrée sur l’objectif de devenir l’Everything Store, le « magasin qui vend tout », la stratégie d’Amazon a évolué. L’entreprise veut désormais prendre un pourcentage de l’ensemble des activités économiques, bien au-delà du commerce. Pour y parvenir, Amazon a développé une organisation singulière dans laquelle chaque activité interne est ouverte à des tiers pour être réutilisée. Elle bénéficie ainsi d’un avantage compétitif extrêmement difficile à reproduire par ses concurrents. Nous vous proposons de découvrir comment l’ « entreprise la plus centrée client du monde » a réussi ce tour de force managérial et technologique.

Jan 18

Les 4 piliers d’Amazon

Aux États-Unis, 20% des livres sont vendus sur Kindle, la tablette numérique d’Amazon. Les libraires indépendants eux n’en vendent plus que 10%. Le géant de Seattle symbolise à lui seul la transition de l’économie « matérielle » vers le numérique. Mais pour comprendre pourquoi Amazon domine le monde, il faut s’intéresser à sa culture et ses valeurs.

Juin 14