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Mot clé ratp

Qu’est-ce qu’un modèle économique scalable ?

Une startup se différencie des autres entreprises par son modèle économique, et notamment sa capacité à « passer à l’échelle » (en anglais : scalability). Exemples et décryptages avec l’étude des modèles Uber, RATP et SNCF.

Mai 16

Pourquoi tu m’appelles « usager » alors que j’m’appelle « client » ?

La manière dont votre entreprise désigne les « destinataires finaux de son activité » n’est pas anodine. Au-delà des mots, le terme utilisé est révélateur de la culture interne de l’entreprise et de sa vision client.

Mar 14