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Mot clé ios

Comment construire une plateforme numérique pour les villes ?

La ville-plateforme, tout le monde en parle, mais de quoi s’agit-il exactement ? J’ai donné cette semaine une conférence sur ce thème. L’occasion de développer mes thèmes favoris : le modèle des plateformes, la mobilité et la ville.

Sep 18

Numérique

Les 10 ans qui ont changé le monde

Qui se souvient du temps où les téléphones servaient à téléphoner ? Dix ans nous séparent du 10 juillet 2008, jour de lancement de l’Appstore d’Apple. Lancé avec 500 applications, il en compte aujourd’hui 2 millions et a généré plus de 100 milliards de dollars de recettes pour leurs éditeurs. Cette plateforme a fait bien plus que l’objectif initial de Steve Jobs : “renforcer l’iPhone avec des contenus délivrés par internet”. Elle a totalement bouleversé la manière de créer de la valeur dans l’économie d’aujourd’hui.

Juil 18

Numérique

S’il te plaît, dessine-moi une plateforme numérique

« Les plateformes numériques sont comme le sexe pour les adolescents : tout le monde en parle, personne ne sait vraiment comment en faire une, chacun pense que les autres vont en faire une et du coup chacun dit qu’il va faire la sienne » (d’après Dan Ariely). De la FNAC à la SNCF en passant par les Uber de ceci ou les Airbnb de cela, tout le monde veut devenir une plateforme. Les plateformes numériques symbolisent le « logiciel qui dévore le monde », l’arme absolue pour atteindre croissance et rentabilité. Mais au-delà d’un petit cercle de spécialistes, le modèle de la plateforme lui-même semble encore mal connu. Or, sans compréhension des différences entre applications et plateformes, pas d’explication sur la stratégie des GAFAs, la fin de Nokia ou celle probable des constructeurs automobiles tels que nous les connaissons. Nous vous proposons le temps d’un article de détailler ce qui fait le succès de ces organisations élégantes, et comment créer la vôtre.

Oct 17