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Mot clé client

Les 4 piliers d’Amazon

Aux États-Unis, 20% des livres sont vendus sur Kindle, la tablette numérique d’Amazon. Les libraires indépendants eux n’en vendent plus que 10%. Le géant de Seattle symbolise à lui seul la transition de l’économie « matérielle » vers le numérique. Mais pour comprendre pourquoi Amazon domine le monde, il faut s’intéresser à sa culture et ses valeurs.

Juin 14

Pourquoi tu m’appelles « usager » alors que j’m’appelle « client » ?

La manière dont votre entreprise désigne les « destinataires finaux de son activité » n’est pas anodine. Au-delà des mots, le terme utilisé est révélateur de la culture interne de l’entreprise et de sa vision client.

Mar 14