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Mot clé aws

Amazon, l’Empire Invisible (2/2)

Suite et fin de notre décryptage de l’organisation et du business model d’Amazon. L’entreprise a systématisé l’ouverture de ses composantes à l’extérieur, faisant de chaque « brique » interne un service utilisable par des tiers. Après le programme de fidélité et la boutique en ligne, nous étudions comment Amazon a ouvert ses infrastructures logistiques et informatiques. Cet exemple de décentralisation radicale reste unique en son genre, surtout à cette échelle. Un modèle pour toutes celles et ceux qui veulent réussir à l’ère d’internet.

Jan 18

Amazon, l’Empire Invisible (1/2)

L’e-commerce n’était qu’une tactique pour conquérir le monde. D’abord centrée sur l’objectif de devenir l’Everything Store, le « magasin qui vend tout », la stratégie d’Amazon a évolué. L’entreprise veut désormais prendre un pourcentage de l’ensemble des activités économiques, bien au-delà du commerce. Pour y parvenir, Amazon a développé une organisation singulière dans laquelle chaque activité interne est ouverte à des tiers pour être réutilisée. Elle bénéficie ainsi d’un avantage compétitif extrêmement difficile à reproduire par ses concurrents. Nous vous proposons de découvrir comment l’ « entreprise la plus centrée client du monde » a réussi ce tour de force managérial et technologique.

Jan 18

Naissance d’une plateforme : Amazon Web Services

Amazon est connu pour son site de vente en ligne. Beaucoup moins pour ses Amazon Web Services, utilisés mondialement par des milliers d’entreprises, de la NASA à la startup de votre voisin. Comment le e-commerçant est-il devenu une plateforme ? Genèse du changement…

Juil 14