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Mot clé viewthrough

Tout ce que vous avez toujours voulu savoir sur la publicité en ligne… sans jamais oser le demander

5ème et avant-dernier article sur le livre Chaos Monkeys d’Antonio Garcia Martinez. Nous abordons le nerf de la guerre : la manière de gagner de l’argent sur internet. Comprendre la publicité en ligne, ses logiques et ses métriques. Attention, ce n’est pas forcément ce que vous imaginez…

Août 17

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