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Mot clé aruba

Startups : comment franchir le gouffre ?

Deuxième article sur le marketing de l’innovation.
Dans un premier article, nous avons étudié en détail comment lancer un produit innovant et séduire les early adopters. Nous allons maintenant attaquer le coeur de la stratégie marketing : comment conquérir le marché des entreprises établies, le plus important et le plus rentable pour votre entreprise ?

Déc 16

Business