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Après la Tech
Le numérique face aux défis écologiques.
Stéphane SCHULTZ, octobre 2024. Éditions Apogée
Commander l’ouvrage
Sortie le 16 octobre en librairie. Livraison : 3 €. Offerte à partir de 35 € (2 exemplaires)
Après la Tech
Ce livre est issu de plus de 10 ans de veille et de pratique de la transformation numérique, à travers mon activité de conseil en innovation auprès d’acteurs aussi divers que des entreprises, startups et organisations publiques. Il tente, à l’aide d’exemples concrets et de références historiques, de décrypter comment « la Tech » – les entreprises qui exploitent radicalement les possibilités d’internet » – a su capitaliser sur des grands principes d’innovation et les mettre parfaitement en oeuvre. Aujourd’hui, ces mêmes acteurs semblent incapables de dévier d’une trajectoire qui pousse à consommer toujours plus et remettre à plus tard la diminution de l’impact des usages. Ce livre tente de trouver comment, sans « jeter le bébé avec l’eau du bain », des acteurs utilisent dès aujourd’hui les méthodes et stratégies de la Tech pour oeuvrer au bien commun. 300 pages. 20€
Écoutez Stéphane en parler au micro de Yann Gourvennec – Visionary Marketing
« Excellent livre, très bien structuré, instructif et inspirant pour envisager d’utiliser la puissance de la Tech au service d’impacts réels et pertinents« . Franck Ferrer, Innovation Lab Director, Michelin
« Ce qui est important dans le bouquin de Stéphane, ce n’est pas une vision révolutionnaire ou un coup de génie sur la façon la planète serait sauvée par Elon Musk. C’est plutôt qu’il permet de comprendre, une fois de plus, comment le monde gouverné par les Big Tech et les Gafa fonctionne aujourd’hui, comment ses méthodes ont changé notre façon d’être et comment, peut-être, ces méthodes pourraient nous aider à changer les choses. À condition que… que... » François Houste, auteur des Mikrodystopies.
V
Stéphane Schultz
Stéphane SCHULTZ est consultant en innovation, fondateur de l’agence 15marches. Il a accompagné plus de 160 acteurs publics et privés dans des démarches d’innovation et de lancement de services. Conférencier, coach d’entrepreneurs, il est également expert auprès de l’État.
Puisque vous êtes encore là
Envie d’en savoir plus sur nos centres
d’intérêt et nos regards ?
Tous les mardis, la newsletter de Stéphane décrypte la transformation de la société
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