Formation Prospective créative
Apprenez à décrypter et raconter les changements à l'oeuvre pour donner envie d'agir.
Tous les jours pendant 4 semaines sur votre fil Whatsapp, des ressources pour apprendre à remarquer le changement et raconter votre vision des futurs possibles. Découvrez notre formation en prospective créative !
Faites entrer le futur dans la conversation stratégique
Produire des analyses prospectives de qualité ne suffit pas à créer le changement. Nous luttons constamment contre le biais de proximité. Alors comment faire pour susciter l’adaptation à ces changements ?
Chez 15marches, la prospective créative nous a permis d’aider des dizaines de clients à envisager de nouvelles possibilités pour demain et tirer parti de ces changements.
Vous aussi, apprenez à produire et raconter vos visions des futurs possibles pour amener la conversation stratégique à un autre niveau.
Dans cette formation, vous allez découvrir comment :
-> identifier ce qui est en train de changer autour de vous, construire votre radar de veille
-> produire votre vision de futurs possibles
-> écrire des fictions prospectives et concevoir des prototypes de futurs possibles
Cette formation est faite pour vous si...
Vous recherchez une formation au design fiction ou à la prospective créative pour intégrer ces approches dans vos modalités de travail.
Ont déjà suivi cette formation :
-> des responsables veille et prospective pour rendre accessibles et actionnables leurs observations
-> des consultants pour créer le changement chez leurs clients
-> des designers pour apporter leur regard sur des sujets stratégiques
-> des directions stratégiques, marketing ou innovation pour aligner leurs équipes sur les tendances futures en lancement de projets ou plans stratégiques
En savoir plus sur la formation prospective créative ?
Notre formation se décline aussi pour accompagner des équipes ou des groupes, avec un atelier de mise en pratique.
Contactez-nous pour en savoir plus !
Pourquoi choisir 15marches ?
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Tous les contenus accessibles pendant un an après le début de la formation
Nos références
J'ai adoré suivre ce parcours de formation. Sur la forme, l'interface et les différents formats proposés la rendent pédagogique et facile à suivre, à son rythme. Sur le fond, j'ai découvert un autre vocabulaire pour parler de mon métier et des exemples pertinents. Cette formation est parfaite pour rendre accessible en entreprise la prospective et la projection par le récit.
Axelle KiersDecathlon PerspectivesJ'ai eu le plaisir de suivre la formation Prospective créative et à l'image de ce que vous partagez dans vos newsletters, on y trouve beaucoup d'éléments inspirants. C'est tellement important de faire ce pas de côté, de se confronter à des visions différentes de l'évolution de notre société. Certains se détendent en se vidant la tête, je préfère me la remplir : ) recevoir sur mon téléphone vos "capsules vidéos" m'ont permis de découvrir de nombreux fils à tirer. Bravo pour le contenu et pour ce format original
Alexandre DurandConsultant créatif chez ParéidoliesJ'ai eu la chance de participer à la première session et je ne peux que recommander : une formation aussi cool sur la forme qu'instructive sur le fond ! Bravo et merci Noémie et toute l'équipe.
Adrien DegouveConception de stratégies contributivesMerci à vous pour cette transmission 'capsule' ! Je repars avec l'ouverture à l'étrange, à l'inattendu et à la nuance, la capacité à questionner, débattre, activer et l'envie d'aller plus loin avec cette communauté naissante !
Laurence Ponsich-MitjavileMarketing et innovationUne très bonne mise à niveau de ce qu'offre aujourd'hui la prospective face à des économies maltraitées par l'incertitude et les besoins de réinventer un peu partout les besoins. Le format et le rythme de cette formation sont aussi très bien pensés et agréables pédagogiquement. Et j'enchaîne avec plaisir sur la suite avec le parcours Innovation et Modèles Economiques
Isabelle ChamConsultante en stratégieVoilà un parcours et une expérience de formation qui détonne ! On n'en attendait pas moins d'un programme sur la Prospective Créative, et le contenu est à la hauteur de la promesse. Formats, exercices, ressources, outils, et tendances bien sûr : excellente form'action que je recommande pour une mise en mouvement sur ces sujets plus que nécessaires dans un monde en transition !
Raphaël PoughonDirecteur de La Compagnie Rotative, laboratoire des nouvelles proximités [Groupe Centre France La Montagne]
